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Text Message Marketing

McDonald’s

Case Study: McDonald’s

McDonald'sMcDonald’s restaurants are reaching out to customers through their cell phones. In a new promotion targeted mostly to young adults.

Consumer’s are encouraged to text the word “McFlurry” to their shortcode and receive an electronic coupon redeemable for a FREE McFlurry dessert at participating McDonald’s restaurants.

“As a leader in the food industry, McDonald’s continues to provide customers choices and offers that fit in with their lifestyles”, Clayton Paschen III, president of the McDonald’s Operators’ Association of Southern California, said in a statement.

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  • Case Studies

    • Big City Burrito Big City Burrito

      Harris says, “It seems as though when the consumer has limited dollars to spend in a limited economy, they’re prone to spend where they want to get deals”.

    • Wild Wing Cafe Buffalo Wild Wings

      Our SMS campaigns have always netted us a 35-70% opt-in rates. We had around 750 people that day and received right at 560 opt-ins. We are more than pleased with the results we have been receiving via SMS.

    • McDonald’s McDonald's

      McDonald’s restaurants are reaching out to customers through their cell phones. In a new promotion targeted mostly to young adults.

    • Scotty P’s Hamburgers Scotty P's Hamburgers

      Mr. Pontikes said that if business is slow in one of Scotty P’s locations but not the others, he can send text coupons only to those customers that dine at that location.

    • Carrabba’s Italian Grill Carrabas Italian Grill

      “The SMS campaign allowed us to increase customer traffic to our restaurants in a manner that allowed for growth in specific segment sales that were exclusive to each restaurant.”

    • Yogurt Pizazz Yogurt Pizazz

      Their average redemption rate has varied and ranges between 9% – 37% depending on the campaign.

    • Celia’s Restaurant Celia's Mexican Restaurant

      Celia’s experienced varied redemption rates as high as 42%. Overall it has been a very successful component of their marketing strategy.

    • Dickey’s Barbeque Pit Dickey's Barbecue Pit

      Since its beginning, they have sent a total of 13 campaigns and are averaging a 13% redemption rate on their mobile coupons.

    • The Pizza Factory The Pizza Factory

      The program was so successful that The Pizza Factory has decided to endorse and offer this mobile marketing program to all of their franchise owners.

    • Fresh Choice Fresh Choice

      Fresh Choice has accumulated a mobile list of 3,989 subscribers and they have experienced redemption rates between 7%-11%.