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Text Message Marketing


Case Study: McDonald’s

McDonald'sMcDonald’s restaurants are reaching out to customers through their cell phones. In a new promotion targeted mostly to young adults.

Consumer’s are encouraged to text the word “McFlurry” to their shortcode and receive an electronic coupon redeemable for a FREE McFlurry dessert at participating McDonald’s restaurants.

“As a leader in the food industry, McDonald’s continues to provide customers choices and offers that fit in with their lifestyles”, Clayton Paschen III, president of the McDonald’s Operators’ Association of Southern California, said in a statement.

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